Audience One Logo

I created this logo for a company called Audience One, a start-up performance marketing agency based in London, as they wanted to replace what they had in place at that moment in time.

The funnel shape illustrates the audience narrowing as they make progress toward a purchase. I made use of the funnel shape and illustrated the letters 'A' for Audience and 'O' for One. There is also a cloud shape like form on top of the A to represent the whole audience before being reduced to the one as it passed by the funnel.

I first drew some initial ideas for the logo with pen and paper and then played around with Illustrator to create a vector logo and other elements like a pattern. I used Photoshop to show the logo previews on products and InDesign for the stationery design.