Brand Identity
Development

For this London-based performance marketing startup, I developed a comprehensive brand identity that visually communicated their core business concept.

The design challenge centered around translating the marketing funnel concept into a distinctive, memorable logo. The solution integrates the letters 'A' for Audience and 'O' for One within a funnel shape, with a cloud-like form above the 'A' representing the journey from broad audience to targeted conversion - the essence of their business model.

The development process began with hand-drawn conceptual sketches to explore different ways of integrating the marketing funnel metaphor into the letterforms.

After refining the concept, I translated the design into vector format using Illustrator, ensuring the logo would be scalable across all applications.

The identity system expanded to include supporting elements like a custom pattern design that reinforced the funnel concept while adding visual depth to brand materials.

The final deliverables included a comprehensive stationery package, digital assets, and brand guidelines to ensure consistent implementation.