Esku Eder

Logo, signage
and collateral design

I created this logo for a start-up physiotherapy clinic and organic herbal remedies in Spain.

The name 'Esku Eder' means 'wonderful hands' in Euskara (Basque Country's language). That and the nature of the business inspired me to develop the logo with the hand shape and the movement that suggests the motion of a massage on the back, which is represented with a wavy line.

My client was delighted overall, even though initially she had another idea for the logo, she thought this was a very simple yet clever and visually appealing solution for her business logo.

I used Illustrator CC to create the logo, Photoshop CC for the mock-ups to show the products and InDesign CC for designing the stationery.