Corporate Identity
& Medical Branding

I created this visual identity for a start-up physiotherapy clinic and organic herbal remedies business in Spain. The name 'Esku Eder' means 'wonderful hands' in Euskera (Basque Country's language), which inspired the hand shape in the logo design with a wavy line suggesting a person's back.

The project required cultural sensitivity to create an identity resonating in a bilingual region. My final concept successfully incorporated the meaning of the name while creating a distinctive mark that communicated the essence of therapy services.

The identity expanded to include promotional materials, product packaging, uniforms, and signage. What made this project satisfying was the client's evolution - initially favoring a different concept, they ultimately embraced this design for its elegant simplicity and meaningful symbolism, providing the new business with professional credibility in a competitive wellness market.