Corporate Portfolio

During my eight years at PrintExpress, I led the creation of their company portfolio, a key marketing tool designed to help the sales team establish new client relationships. As creative executive from inception to delivery, I worked closely with the sales team and their clients to gather artwork and testimonials, ensuring proper permissions throughout the process.

The project required careful content strategy to showcase PrintExpress's capabilities while respecting client confidentiality. I developed a narrative flow that demonstrated the full scope of services through carefully selected paper stocks, special finishes, and binding methods.

The resulting portfolio became an essential tool for the sales team, directly contributing to new business acquisition and client relationship development.